The bankruptcy hearings for Borders included a request for $8 M in BONUSES!!! No further comment needed...draw your own conclusions (and disgust).
Hasbro is developing original mobile interactive storybook apps to expand it's market from just toys. It appears most of the major players are moving away from printed children's books to interactive digit books.
Readum is an interesting new hybrid app that combines Google, Facebook and BookGlutton. It allows multiple people to comment on a book. http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/46732-readum-combines-google-facebook-for-reader-comments.html
If you are in the Midwest, mark your calendars for June... Chicago Tribune Printers Row Lit Festival http://www.chicagotribune.com/entertainment/books/printersrowlitfest/
Being an author is a business. To stand out you need a Brand. Part of a Brand is a logo. Check out Inc.'s top areas to consider when creating a logo: http://www.inc.com/ss/4-characteristics-of-great-logo-design#3
Seth Godin's explanation of marketing books in today's environment is very refreshing. http://blip.tv/file/970223 It is an enlightening 34 minutes.
Although some may suggest creating an eBook is as simple as uploading a .pdf or .doc. In reality there are other things to consider--Font Type and Size, Types of Returns, Anchors, Titles that optimize Keyword Searches and more. Even the cover of an eBook needs to be designed differently for the e sales format. The cover will appear the size of a postage stamp in most cases.
SEO for books is a specialty and it can make or break your sales. You are competing electronically against millions of books in the marketplace. Readers may not find you without great keyword placement. You now need to stand out on the electronic bookshelf. A video with Keywords gives an additional boost as does a video review on Amazon.
As an Author, it is nice to have a bio available for the media and interested readers. Two places for good visibility include LinkedIn.com and FiledBy.com.
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