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With the recent changes in the FB layout, the ad requirements have changes. The image now needs to be 600 x 315 px and only 20% of the ad can be text. To make sure you conform to this new layout, there is a grid tool and a power editor. We sure to save your Ad ID#s in case you want to run a successful ad again. #FacebookChanges #ImageLayout #NerimanPublishing
In an effort to boost participation, LinkedIn has initiated a way of measuring your content score. As an author, this could help boost your presence for getting speaking offers and other public appearances. http://marketing.linkedin.com/blog/measure-your-content-marketing-with-linkedins-content-marketing-score/ #LinkedInSEO #Speaking #NerimanPublishing
Matching your social media to your core demographic makes sure your message is reaching the correct target.
http://www.huffingtonpost.com/2014/01/16/facebook-teengaer_n_4610870.html?ncid=edlinkusaolp00000009 Wondering how to boost your FB posts? Here are 10 Tips from the FB team:
https://www.facebook.com/facebookforbusiness/a/holiday-sales If you have a business page on FB, check out the new detailed level of "Insights". It is great for telling the best time to post for your audience, the demographics and more. Also note the kind of posts that get the most views. Good job FB!
Facebook finally gave the feature I wanted to see most--telling me when people who read this page are most likely to be online to read it.
If you have a FB Page, click on the Admin part, scroll down to the bottom to "See All Posts" and click on that. Look at the top where it says, "When your fans are online". It will show you the best days and times for you particular audience. This is important since often a post only stays "fresh" for about 3 hours. Please Like/Share if you found this helpful! Thanks! Neriman Publishing and Media Inc Advertising online has gone to real time utilizing big data with Ad Exchanges like Quantcast. Are web surfers becoming jaded or is this new targeted advertising working? Identifying your customer's demographics and interests is becoming even more important.
HubSpot tells us - 1 of every 6 minutes online is spent on Social Media. In the US, people spend 3x more time on blogs and Social Media than on email. Companies using Twitter average 2x more leads than those who don't. 41% of companies using FB acquire customers from it. A virtual presence is essential for today's business.
Neriman Publishing and Media Inc. http://www.NerimanPublishing.com Curious about the top selling eBooks in 2012?
http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/56408-the-e-book-explosion-facts-figures-2012.html Neriman Publishing and Media Inc. http://www.NerimanPublishing.com As Facebook changes, here are 11 tips on how to make your Business Facebook Page more effective: http://www.socialmediaexaminer.com/11-checks-to-ensure-your-facebook-page-is-up-to-date/
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