Making Your Title Pop
Does your title offer 3 things? Promise, Proof and Call to Action? Diet ads have mastered this structure. This is your "hook". Now more than ever your message needs to be tight and it needs to be under 120 characters. If they don't like the title they won't read the book/article.
PLR Gains in Popularity
PLR (Private Label Rights) has grown in popularity in recent years. PLR is where you buy a writing and are able to legally label it as your own writing. In some ways it is generic ghost writing. Originally it was used to fill newsletters but is now gaining popularity in blogs and books.
McGraw-Hill is expanding "Inkling" to make textbooks interactive. This will expand the student's experience beyond just reading an eBook.
Scholastic Increases Digital Presence
"Scholastic upped its investment in its e-book & e-commerce initiatives from $20M to $30M for the full year. The company said it plans to open its children's e-bookstore and downloadable e-reader application in fiscal 2012 (which begins in June). It began beta testing the e-reader last week." Publishers Weekly
Walter Kim on Writing
"At the beginning of a novel, a writer needs confidence, but after that what's required is persistence. These traits sound similar. They aren't. Confidence is what politicians, seducers and currency speculators have, but persistence is a quality found in termites. It's the blind drive to keep on working that persists after confidence breaks down."
— Walter Kirn
Profitable Blogging Tips
Wondering how to profit from Blogging? Denise Wakeman is one of the top Blogging experts. http://viralbloggingsystem.com/ (NOT compensated for this recommendation)
Writing a Memoir?
Tips to get started writing a Memoir... http://www.oprah.com/omagazine/How-to-Write-Your-Memoir-by-Abigail-Thomas/print/1
3 Writers Tips
3 Tips to get your book/articles written: 1) Keep a "swipe" file of your ideas 2) Write a table of Contents for focus 3) Write without stopping to edit. Editing breaks the flow With Spring weather on it's way, it's a great time to start writing outdoors!
Borders Closes More Stores
Borders targets another 28 stores to close and will most likely close the initial stores finally in April and May.
Audio and eBook Sales Gain Ground
January sales figures show eBook sales up 115.8% while hardback sales are down 11.3% and paperback sales are down 19.7%. Downloaded audio books also showed an increase of 8.8%
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